Cookie dough
The cookie dough fundraiser, run the easy way.
Cookie dough is the product that made school fundraising famous. It sells itself at the door, at the office and at Grandma's. Here is how a cookie dough fundraiser runs with Brian and Giving Market behind it.
A cookie dough fundraiser works because nobody has to be talked into cookie dough. The neighbor buys a tub. The office buys three. The kids actually want to sell it. The hard parts have always been the money up front, the long sale and the delivery day. Brian’s version fixes all three. Zero upfront cost, a two-week sale, and orders that arrive at the school pre-sorted by student.
What is in the box
- ✓Cookie dough from the Giving Market catalog. Fall and spring editions. Brian sends the current catalog with the flavors and sizes the day you book a call.
- ✓Sweet treats and popcorn in the same catalog, so a supporter who does not bake still has something to buy.
- ✓Gift items like wrapping paper, candles, kitchen goods, tote bags and magazines, which the online store ships direct to supporters in any state.
- ✓VIP Duck collectibles and a prize program that rewards each student as orders come in, tracked in an admin site.
- ✓Pre-sorted delivery to the school, so delivery day is handing out boxes by student instead of sorting them.
How a cookie dough fundraiser runs with Brian
Book a call. Pick a two-week window that misses the book fair and fall break. Brian sends the catalog, the parent letter and the kickoff script. Families get a store link and a paper order form. Brian sends the midpoint push on day seven and the finish on day fourteen. Giving Market ships program orders pre-sorted to the school and gift items direct to supporters. Brian tracks every box and handles any shortage himself. The whole thing is on the how it works page.
Cookie dough or gift items only
Some schools want cookie dough because it is what their families expect and it sells. Others want a sale with no delivery day and no boxes in the office. Giving Market handles both. Orders can be gift items only, shipped direct to the supporter, and the school never sees a box. Brian asks which you want on the first call and builds the sale around the answer.
Timing a cookie dough fundraiser
Fall is the natural season. Launch in the first clean two weeks after Labor Day and the cookie dough arrives well ahead of the holidays, when families bake anyway. Spring works too, late January through March, before testing and spring break. The spring catalog is a different catalog with cookie dough in it. Brian steers schools away from December. Shipping is slow, families are busy and the sale suffers.
What schools sold this fall
An elementary school in Summerville, South Carolina with 1,200 students sold $45,000. An elementary school in Lexington, North Carolina with 600 students sold $35,000 in a September sale. A middle school in Reidsville, North Carolina with 830 students sold $26,000. All three ran the same two-week product sale from the Giving Market catalog. The write-ups are on the case studies page.
The parent letter and the share link
Every family gets a packet in the backpack with the parent letter Brian writes, a paper order form and the school’s store link. Parents register at the link and share the store by text, email or social post. Relatives order from their phone. The paper form is there for the neighbor who wants to pay in person and for the grandparent who does not do online. Both kinds of orders show up in the admin site, the prize program counts them together, and the student gets credit for all of it. That is the entire job for a family, and it takes less time than a car wash shift.
The program for whole schools, PTAs and PTOs is on the school fundraisers page. Schools in the Midwest, where cookie dough fundraising has run for generations, have their own page.
Questions people ask
Is cookie dough in both the fall and spring catalogs?
Yes. Cookie dough is in the Giving Market fall and spring catalogs alongside sweet treats, popcorn, wrapping paper, candles, kitchen goods, tote bags and magazines. Book a call and Brian sends the current catalog the same day.
How does cookie dough get to the school?
Program orders ship pre-sorted to the school for delivery day. Brian tracks the shipment and walks the office through the delivery plan ahead of time.
Can relatives out of state take part?
Yes. The online store ships gift items direct to supporters in any state. Brian explains on the call exactly how out-of-state orders work for your sale.
Can we run a sale without cookie dough?
Yes. Orders can be gift items only. Some schools want a sale with no delivery day at all, and that is an option.
Ready to raise more this year?
Tell Brian about your school or team. He replies within one business day with a plan and a date.