One call, one catalog, two weeks.

1. The call

Fifteen minutes with Brian, by phone or video. He asks about your goal, your calendar, what you ran last year and how it went. Band director, cheer coach, principal or PTA president, the call is the same. If the program is a bad fit for your group, he tells you on that call.

2. The calendar

You pick a two-week window. Brian checks it against football season, concert dates, book fairs, spirit weeks and holidays, then sets the kickoff date, the midpoint push and the finish.

3. The catalog

Fall or spring. Brian sends the current catalog the same day. Sweet treats, cookie dough, popcorn, wrapping paper, candles, kitchen goods, tote bags and magazines, supplied by Giving Market, a Booster company.

4. The setup

Brian builds your online store, prepares the packet and the announcement scripts, and sends everything to you before kickoff. There is nothing to pay and nothing to install.

5. The two weeks

Families register at your link and share the store with friends and relatives. Kids earn VIP Duck collectibles as orders come in and climb the prize program. Brian watches the numbers and calls you if a push would help.

The VIP Ducks

Every kid who sells earns VIP Ducks, the collectible rubber ducks Giving Market makes in popular, rare and super rare sets. Collect all ten. Sell more and the prize levels climb from the duck collection to bubble blasters, drones, a mini fridge, sneakers and gift cards. The tracking is automatic. The kids do the chasing.

6. The delivery

Online orders ship straight to the supporter. School and program orders ship pre-sorted, so distribution takes an afternoon. Brian tracks every shipment and handles any shortage himself.

7. The check

The school or program gets its share. Brian sends a recap of what worked, so next season starts from a higher number.

What you never have to do

• ✓Count prizes by hand
• ✓Sort boxes in the band room
• ✓Chase a support line for an answer
• ✓Pay anything before the sale starts