The high school fundraiser that runs on a link.

A high school fundraiser is really a program fundraiser. The band needs the trip. The cheer squad needs competition fees. The drama club needs the rights to the spring musical. Each program has its own director, its own boosters and its own calendar. Brian builds a two-week sale for each one, around the program’s own schedule, with zero upfront cost.

Who runs a high school fundraiser

Why it works with teenagers

Nobody asks a sixteen-year-old to knock on doors. Each student gets a store link. They text it, parents post it, and relatives in any state order from their phone with the box shipped to their door. The catalog from Giving Market, a Booster company, is popcorn, sweet treats, cookie dough and gift items, so there is something for every supporter. VIP Duck collectibles and a prize program keep the roster competing, tracked in an admin site so the advisor never counts anything.

How a high school sale runs

1. The call. Brian and whoever runs point. The goal, the roster and the season calendar.
2. The window. Two clean weeks that miss games, concerts and competitions. Brian sets kickoff, midpoint and finish.
3. The kickoff. Five minutes at rehearsal or practice. Each student gets a link and a paper form.
4. The sale. Families share the link. Brian sends the day seven push.
5. Delivery. Program orders ship pre-sorted to the director or treasurer. Online orders ship straight to the supporter.

Booster clubs and the treasurer

Most high school programs run the sale through their boosters. The booster president runs point, the director gives five minutes at rehearsal, and the treasurer gets a walkthrough from Brian on how online orders are paid at checkout and how paper orders come in. The money lands before the winter invoices. A 150-kid middle school band in Asheville sold $15,000 in an October sale this fall, and high school programs run the same sale. It is on the case studies page.

Keeping programs off each other’s two weeks

A high school with a band, a chorus, a cheer squad and a drama club can end up asking the same families four times in October. Brian keeps a calendar for each school he works with and spaces the sales out, or helps two programs run one combined sale with the money split by roster. The band runs after Labor Day, the drama club runs in October ahead of the fall show, the cheer squad runs after spring tryouts. Each program gets its own window, its own kickoff and its own check, and the parents are never asked twice in the same month.

The program page for band, chorus and cheer is teams and groups. The step-by-step is on how it works. Programs on the West Coast can see how the sale runs from three time zones away.

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